Introducing innovative technologies, social media user behavior changes, a resurgence of word of mouth, and loss of relevance of co-called ‘paid opinions’ became a reason why it is crucial today to bring an honest and authentic approach to the influencer marketing industry.

Today, our interviewee is Douglas Andersson – the Co-founder of the startup Brandie, who is sure that they know how to democratize influencer marketing with AI’s help and bring value to all the social media users.